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The Future is Now: 3 Ways to Leverage Artificial Intelligence for Successful Business

“The future is already here – it's just not evenly distributed."
The Economist, December 4, 2003”

New artificial intelligence (AI) tools are making it easier than ever to leverage AI for business. There’s no need to spend months or even years training a computer how to do something; these new tools make AI accessible and easy to implement for businesses of all sizes. Let’s take a look at three ways you can leverage AI for your business today. Read on to discover the benefits of these three strategies and how you can get started right away with little-to-no coding required.

Use AI to Identify Your Best Prospects

One of the easiest ways to get started with AI is to use it to identify your best prospects. This can be done through a variety of methods, including sentiment analysis and text classification. Most businesses have plenty of customer data on hand. AI tools can use that data to recommend who you should target next. A sentiment analysis tool could look at your customer data and recommend targeting customers who have left positive reviews or comments. A text classification tool could use keywords to recommend targeting new customers who are interested in a specific product or service. All of these tools are streamlined to make them easy to use. There’s no need to go through the initial process of training AIs to understand your business, the products or services you offer, and so on. AI is already capable of identifying who would be a good fit for your products or services and recommending them to you.

Leverage AI to Automate Repetitive Tasks

Another easy way to get started with AI is to use it to automate tasks that you’ve been doing manually for years. Let’s say you have a dedicated email list for customers who have purchased certain products. You know you’ve got thousands of emails, but you’re struggling to stay on top of your email responses. You could use an AI tool to automatically classify those emails. When a customer sends an email to your dedicated list, the AI could classify it as a “thank you” email or a question about a product. Then, it could automatically send the “thank you” emails and route questions to your inbox so you can respond. Another example could be a stock photo site that uses AI to automatically tag each photo with keywords. This would free up human employees to focus on creating and curating new content instead of endlessly adding tags.

Create a portfolio of AI Projects

Finally, you can create a portfolio of AI projects. This can help you understand how easy it is to create AI projects and what types of projects you’d like to create. You can create a neural network on your computer or you can use a cloud-based AI by logging into an online tool like the IBM Watson platform. These platforms have pre-built AI projects you can choose from, or you can start from scratch. If you decide to build an AI from scratch, you’ll be able to choose precisely what you’d like to create. You can create an AI that recognizes objects in images, an AI that sends emails, or an AI that manages your website. You can even create an AI project that will help you understand more about AI and what it’s capable of.

Conclusion

The future of business is here, and it’s powered by AI. These tools are making it easier than ever to get started with AI. There’s no need to spend months or even years training a computer how to do something; these new tools make AI accessible and easy to implement for businesses of all sizes. All you need is a computer. It’s time to take advantage of these new tools and leverage AI for your business today.

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